Hashtag marketing

What is hashtags and how will I benefit from it?

Hashtags are keywords that are marked with the pound symbol at the beginning (#).

Hashtag marketing has proved to be a good implementation to the marketing strategy as there’s always a possibility that a hashtag could go viral.

If using the right hashtags, it can significantly increase the reach of your online content

Observing hashtag trends can help you develop an appropriate content strategy as you would be updated on which topics are currently of interest.

Depending on the campaign or/and your goals, you should consider using existing hashtags and creating new ones. In most cases, a combination of various hashtags makes for a successful social media strategy.

Hashtags can be categorized into the following:

• Popular hashtags: They have a wide reach, but will put your content in competition with many other people’s content

E.g., Coca cola’s campaign #ShareAcoke

• Trending hashtags: About topics that are currently interesting or popular which will give you the chance to reach a larger number of clients.

E.g., #Love on Instagram (1,835 B.)

• Newly created hashtags: They have a direct connection to your company and increases the visibility of your brand.

E.g., #KeramicsbyLola

Hashtag marketing has become a big part of most social media strategies and is used across most of the channels from twitter to LinkedIn.

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